---
title: The Rates…They are a changin’
description: Join Apogee’s Joel Gilbert, P.E. and The Brattle Group’s Ahmad Faruqui, Ph.D. Economics for anexclusive one-hour webinar on “the wild side” and the “must do” in the frontier of electric and natural gas rate design.  Is a demand rate realistic?  Does cost-of-service still dictate rate design?  Is this even about customer choice any longer or is it more about financial stability?  Where are we going in actual practice? And how do we bring customers along with us?
image: https://info.brillion.ai/hubfs/Webinars%20Banner.png
---

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## The Rates…They are a changin’

[Apogee](https://info.brillion.ai/author/apogee)

 Mar 25, 2021

---

Presented March 25, 2021

 

 

Join Apogee’s Joel Gilbert, P.E. and The Brattle Group’s Ahmad Faruqui, Ph.D. Economics for anexclusive one-hour webinar on “the wild side” and the “must do” in the frontier of electric and natural gas rate design.  Is a demand rate realistic?  Does cost-of-service still dictate rate design?  Is this even about customer choice any longer or is it more about financial stability?  Where are we going in actual practice? And how do we bring customers along with us?

Our agenda includes:

- What is the Efficient Pricing Frontier and why it is the basis for decisions today?
- Why customer engagement and loyalty has to reflect the Power of Customer Choice?
- What can we learn from today’s Forward Thinking Utilities?
- How can you communicate price changes effectively in the rate design process and even before they are approved?

This is an event you won’t want to miss.

[Download Recording](https://register.gotowebinar.com/recording/2199216083962205185?assets=true)

[Download Presentation ](https://info.brillion.ai/hubfs/The-changing-landscape-of-rate-design-03-25-2021.pdf)

[Download Apogee Presentation ](https://info.brillion.ai/hubfs/The-Rates...-They-are-a-changin.pdf)

[Webinar](https://info.brillion.ai/tag/webinar)

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