--- title: Xcel Energy Garners AESP Award for (PVM) Personalized Video Messaging Program description: Today during the Association of Energy Service Professionals’ (AESP) 29th National Conference in San Antonio, Texas, attended by more than 700 utility professionals, Xcel Energy was recognized for outstanding achievement in customer engagement. image: https://info.brillion.ai/hubfs/Awards-1.jpg --- [![Brillion Software Logo](https://info.brillion.ai/hubfs/Brillion%20Logo%20for%20HubSpot.svg)](https://brillion.ai) ### Self-Service Solutions ## Special Purpose Calculator Options [Request A Demo](##) - Electric Vehicle - Heating - Space Heater - Water Heater - Lighting - Appliances(With ENERGY STAR) - Heat Pump - Clothes Dryer - Cooking - TV Press Release ## Xcel Energy Garners AESP Award for (PVM) Personalized Video Messaging Program [Apogee](https://info.brillion.ai/press/author/apogee) Jan 23, 2019 --- *Enhancing the Customer Experience and Improving Brand Perception* **Atlanta, GA -  **Today during the Association of Energy Service Professionals’ (AESP) 29th National Conference in San Antonio, Texas, attended by more than 700 utility professionals, Xcel Energy was recognized for outstanding achievement in customer engagement. AESP is dedicated to bringing veteran and young energy industry professionals together to highlight the most forward-thinking energy companies and to help advance their careers. The AESP Energy Award is granted to select utilities annually to recognize the spirit of innovation. Xcel Energy’s outbound communications program, developed by Apogee Interactive, combines customer engagement, customer satisfaction, education, and program promotions. Xcel Energy’s Personalized Video Messaging (PVM) program has achieved strong results in customer engagement using proactive, personalized videos to educate customers about how to lower their electric bills, prepare for heating and cooling seasons, delivers annual energy summaries as well as and an email message with information about online energy audits and other programs. The pilot program, which has now gone to scale, showed that 89 percent of Xcel Energy customers found the videos were very or somewhat useful, with 93 percent giving encouraging feedback. Of the recipients responding, 58 percent reported an improved perception of the Xcel Energy brand. Engagement, as measured by open and click-thru rates were equally impressive.  Open rates topped 50 percent with click-thru rates of 16 percent, an increase over what the company typically experiences. Perhaps the most notable accomplishment of the pilot was the 15 percent reduction in calls to the contact center from the treatment group receiving the personalized videos vs. the control. Apogee’s CEO, Susan Gilbert stated, “Today’s highly competitive marketplace has proven that regardless of industry, companies that deliver personal and relevant messaging find increased customer engagement.” She added, “Our clients are seeing astounding and lasting results with our outbound communications platform, Apogee is proud to serve Xcel Energy and support their innovative approach to customer engagement.” **About Apogee Interactive:** [Apogee Interactive ](http://www.apogee.net/)is a woman-owned business and is the nation’s leading full-service provider of proactive customer engagement software services for utilities. As a partner with the utility industry since 1993, Apogee’s digital engagement platform delivers proactive and personalized communication to hundreds of North American utilities from coast to coast, including some of the largest and most progressive, such as Southern Company, Lakeland Electric, and Jackson EMC. For more information visit [www.apogee.net](https://www.apogee.net/)  or on [LinkedIn.](https://www.linkedin.com/company/99046/) **About Xcel Energy:** Xcel Energy (NASDAQ: XEL) provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Headquartered in Minneapolis, the company is an industry leader in responsibly reducing carbon emissions and producing and delivering clean energy solutions from a variety of renewable sources at competitive prices. For more information, visit [xcelenergy.com](http://www.xcelenergy.com/) or follow us on [Twitter](http://www.twitter.com/xcelenergy) and [Facebook](http://www.facebook.com/xcelenergy) [Press Release](https://info.brillion.ai/press/tag/press-release) ## Similar posts Press Release ##### [Apogee Leads Energy Professionals on Actionable AI Technologies](https://info.brillion.ai/press/apogee-leads-energy-professionals-on-actionable-ai-technologies) Apogee Interactive, Inc. announced today that Sydney G. Roberts, Ph.D., Technology Director, Apogee Interactive has provided a Bonus Pack Session to... Apogee Sep 3, 2020 Press Release ##### [Apogee Unveils Virtual Presence at 30th E Source Forum](https://info.brillion.ai/press/apogee-unveils-virtual-presence-at-30th-e-source-forum) Atlanta GA, Today in Denver at the 30th anniversary of E Source’s Forum, with nearly 800 energy professionals registered, Apogee Interactive debuted... Apogee Sep 13, 2017 Press Release ##### [Apogee Shares Xcel Energy’s Video Messaging Success](https://info.brillion.ai/press/apogee-shares-xcel-energys-video-messaging-success) Apogee Interactive’s CEO & Co-Founder, Susan Gilbert and co-presenter Suzanne McCloskey, Research Technology and Strategy Analyst, Consumers Energy,... Apogee May 23, 2018 ####           Subscribe and Stay Up To Date [![brillion-logo-rgb-rev](https://info.brillion.ai/hubfs/brillion-logo-rgb-rev.png)](https://brillion.ai) 100 Crescent Centre Pkwy Suite 450 Atlanta, GA 30084 [tel:800-811-0883/](tel:800-811-0883/) [Phone: 800.811.0883](tel:800-811-0883/) Email: info@brillion.ai © 2021 Apogee - All Rights Reserved. [Privacy Policy | Terms of Use](https://www.apogee.net)