Horry Electric Cooperative is one of the fastest growing co-ops in South Carolina, currently serving almost 72,000 members with 87,000 active accounts. This rapidly changing service territory has called for proactive solutions to help engage their growing member base.

Join Apogee and Horry Electric’s Accounts Receivable/Energy Services Program Supervisor, Gordon Lay, and Public Relations and Marketing Coordinator Jennifer Cummings, for a 30-minute open discussion about Horry Electric’s engagement strategy. Learn why their engagement statistics continue to exceed their peers year over year.

Our topics include:

• Communications strategies that enable long-term engagement
• Improving member satisfaction
• Boost operational efficiency
• Best practices and next steps

Speaker Bios:

Gordon Lay is a North Carolina native who graduated from Wofford College with a degree in Business Economics.  He has worked at Horry Electric Cooperative in Conway, SC for the past 17 years.  During this time, he has served as Cashier, MSR, AR Clerk, and currently as AR/Energy Services Program Supervisor.  Gordon is married to his wife Beth of 14 years and they share two young sons.  In his free time, he enjoys playing golf at one of the more than 80 Grand Strand courses.

Jennifer Cummings is the Public Relations & Marketing Coordinator for Horry Electric Cooperative, Inc. in Conway, S.C. She started at Horry Electric in November 2018. Jennifer has a Bachelor’s degree in Journalism and Mass Communications from the University of South Carolina. After graduation, she worked at a TV station for nearly two years as a producer and was awarded an Emmy. Jennifer’s passions include producing and editing videos, writing and talking to people. Her job gives her the opportunity to incorporate all of her passions into communicating with the members of Horry Electric. Partnerships, like Horry Electric has with Apogee, are essential for providing Horry Electric’s members with the information and tools they need each and every day.

Danny is an Atlanta area native. He spent 12 years in Chattanooga, TN. There he met his wife of nearly 11 years. He also graduated from the University of Tennessee at Chattanooga with a bachelor’s degree in Environmental Science with an emphasis in Geology. Danny joined the Apogee team  in August 2019 as an Account Manager. Most of his large accounts are in the Carolinas. He enjoys singing and listening to music (all genres), sports, and spending time with his family.