---
title: Customer Driven Rate Design – The Wave of the Future
description: Join Apogee’s Dave Wells and The Brattle Group’s Ahmad Faruqui, Ph.D. Economics for an exclusive one-hour webinar presentation where Dr. Faruqui will guide us on a walk down the frontier of rate design and discuss utility rate design of the future and how a few utilities are using “design thinking” to offer customers innovative rate choices.
---

[Webinars](https://info.brillion.ai)

# [Customer Driven Rate Design – The Wave of the Future](https://info.brillion.ai/customer-driven-rate-design-the-wave-of-the-future)

 Written by [Apogee](https://info.brillion.ai/author/apogee) | Apr 25, 2019 8:20:00 PM

Presented April 25, 2019

 

Join [**Apogee’s Dave Wells**](http://click.icptrack.com/icp/relay.php?r=&msgid=0&act=111111&c=1584066&destination=https%3A%2F%2Fwww.apogee.net%2Fdavewellsbio%2F%3Futm_source%3DiContact%26utm_medium%3Demail%26utm_campaign%3DApogee%2BInteractive%26utm_content%3DWebinar%2B042520019) and [**The Brattle Group’s**](http://click.icptrack.com/icp/relay.php?r=&msgid=0&act=111111&c=1584066&destination=https%3A%2F%2Fwww.brattle.com%2F) [**Ahmad Faruqui, Ph.D. Economics**](http://click.icptrack.com/icp/relay.php?r=&msgid=0&act=111111&c=1584066&destination=https%3A%2F%2Fwww.brattle.com%2Fexperts%2Fahmad-faruqui%23biography)for an exclusive one-hour webinar presentation where Dr. Faruqui will guide us on a walk down the frontier of rate design and discuss utility rate design of the future and how a few utilities are using “design thinking” to offer customers innovative rate choices.

**Our agenda includes:**

- The Efficient Pricing Frontier
- The Power of Customer Choice
- Progress at Forward Thinking Utilities
- Communicating Rates Effectively

This is an event you won’t want to miss.

**Special Guests:**

Ahmad Faruqui, Ph. D., Principal, The Brattle Group

<https://www.apogee.net/wp-content/uploads/2019/03/dave.jpg>Dave Wells, Apogee Interactive

 

[Download Recording](https://register.gotowebinar.com/recording/3997089103707255297)

[Download Presentation](https://info.brillion.ai/hubfs/Webinar_Rates_4252019Final-1.pdf)

[View full post](https://info.brillion.ai/customer-driven-rate-design-the-wave-of-the-future)

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