--- title: There Goes Another TOU Rate | Apogee Interactive description: Because of solar and wind production in California, the California Public Utilities Commission is in a tizzy over what to do with the traditional electric rate design.  We should all take a deep breath and consider the broader implications as we continue to press forward with solar incentives. “Southern California Edison, for example, already offers... View Article image: https://info.brillion.ai/hubfs/pexels-photo-206904-2.jpeg --- [![Brillion Software Logo](https://info.brillion.ai/hubfs/Brillion%20Logo%20for%20HubSpot.svg)](https://brillion.ai) ### Self-Service Solutions ## Special Purpose Calculator Options [Request A Demo](##) - Electric Vehicle - Heating - Space Heater - Water Heater - Lighting - Appliances(With ENERGY STAR) - Heat Pump - Clothes Dryer - Cooking - TV Technology ## There Goes Another TOU Rate [Apogee](https://info.brillion.ai/blog/author/apogee), Apr 5, 2017 --- Because of solar and wind production in California, the California Public Utilities Commission is in a tizzy over what to do with the traditional electric rate design.  We should all take a deep breath and consider the broader implications as we continue to press forward with solar incentives. “Southern California Edison, for example, already offers time-of-use pricing for the those who sign up for it,” said Edison spokesman Robert Laffoon-Villegas. Under rules imposed by the California Public Utilities Commission, Edison **will begin next year to phase in time-of-use pricing for all customers.”** *Source: Energy Central & Woodland Daily Democrat* [Read the article here.](http://www.energycentral.com/news/state-has-too-much-daytime-electricity?utm_medium=eNL&utm_campaign=DAILY_NEWS&utm_content=80183&utm_source=2017_03_20) TOU has always had its challenges … not the least of which was that it seldom reflected actual costs.  That didn’t matter much though since the primary intent was to prove to all that customers can and would respond to price signals.  Sure, the ones that knew TOU was a lower rate jumped on it off the standard tariff! Now, we have real trouble in River City … we have uncertain, counter-intuitive, and flat out complex pricing signals just at the times when people have the fewest easy options to respond. This will be really interesting to watch.  Hate to be a party pooper … but it sure looks to me like we are racing towards flat rates to recover costs and solve the reliability problem the way we have always done.  Maybe the idea of customers being an integral part of grid reliability is just too complex and uncertain? This post was contributed by: Joel Gilbert, CSA, Apogee Interactive, Inc. [Technology](https://info.brillion.ai/blog/tag/technology) [Energy](https://info.brillion.ai/blog/tag/energy) [News](https://info.brillion.ai/blog/tag/news) ## Similar posts Technology ##### Enhance the Experience Improve the Brand Xcel Energy is enhancing their customers’ experience and improving. [READ MORE](https://info.brillion.ai/blog/2018/06/enhance-the-experience-improve-the-brand) Technology ##### Thanksgiving Again It is time to say thanks again to all our loyal friends, clients,. [READ MORE](https://info.brillion.ai/blog/2017/11/thanksgiving-again) Technology ##### Top Five Trends in Customer Engagement – 2021 The global energy sector is in the midst of massive transformation in. [READ MORE](https://info.brillion.ai/blog/2021/03/top-five-trends-in-customer-engagement-2021) SUBSCRIBE AND STAY UP TO DATE WITH APOGEE [![brillion-logo-rgb-rev](https://info.brillion.ai/hubfs/brillion-logo-rgb-rev.png)](https://brillion.ai) 100 Crescent Centre Pkwy Suite 450 Atlanta, GA 30084 [tel:800-811-0883/](tel:800-811-0883/) [Phone: 800.811.0883](tel:800-811-0883/) Email: info@brillion.ai © 2021 Apogee - All Rights Reserved. [Privacy Policy | Terms of Use](https://www.apogee.net)