--- title: 7 Critical Points in the Lifecycle Where You Must Engage Customers! description: Join Apogee’s Karen Morris and special guest DMA Hall of Famer, Ernan Roman, president of ERDM Corp., for a one hour webinar where he will share powerful guidelines for deepening customer experiences at 7 essential points in the customer lifecycle. These are the critical points where B2C and B2B decision makers expect personalized value and support from service providers. image: https://info.brillion.ai/hubfs/Webinars%20Banner.png --- [![Brillion Software Logo](https://info.brillion.ai/hubfs/Brillion%20Logo%20for%20HubSpot.svg)](https://brillion.ai) ### Self-Service Solutions ## Special Purpose Calculator Options [Request A Demo](##) - Electric Vehicle - Heating - Space Heater - Water Heater - Lighting - Appliances(With ENERGY STAR) - Heat Pump - Clothes Dryer - Cooking - TV Webinar ## 7 Critical Points in the Lifecycle Where You Must Engage Customers! [Apogee](https://info.brillion.ai/author/apogee) May 17, 2018 --- Presented May 17, 2018   Join Apogee’s Karen Morris and special guest DMA Hall of Famer, Ernan Roman, president of [ERDM Corp](https://www.erdm.com/)., for a one hour webinar where he will share powerful guidelines for deepening customer experiences at *7 essential points* in the customer lifecycle. These are the critical points where B2C and B2B decision makers expect *personalized value and support *from service providers. Also, learn why today’s CX, personalization and personas are not effective, yet, in spite of privacy concerns, customers are willing to provide deep *explicit preference data* in exchange for *“smart and authentic*” personalization and CX. These insights and guidelines have emerged from thousands of hours of specialized Voice of Customer (VoC) research interviews his firm conducts for brands such as IBM, MassMutual, Microsoft, Gilt and QVC. Ernan will also provide examples of how improving CX, personalization and customer engagement increases revenue. [Webinar](https://info.brillion.ai/tag/webinar) ## Similar posts Webinar ##### [Webinar: Customer Engagement and The Segment of One](https://info.brillion.ai/webinar-customer-engagement-and-the-segment-of-one) Join Apogee’s Karen Morris and Milepost Consulting’s Ashley England for a live video interview. Energy companies have access to billions of data... Apogee Apr 23, 2018 Webinar ##### [Keys to Successful Digital Engagement Strategies with Outbound Communication](https://info.brillion.ai/keys-to-successful-digital-engagement-strategies-with-outbound-communication) Join Apogee Interactive and AcceptEmail for a webinar sharing best practices for utility electronic bill presentment and payment. Speakers will... Apogee Nov 10, 2021 Webinar ##### [Customer Satisfaction Pays…How Can Utilities Maximize the Benefits?](https://info.brillion.ai/customer-satisfaction-pays-how-can-utilities-maximize-the-benefits) Join this one hour session where Apogee’s CFO, Jim Malcom and Analyst, Kate Panaousis will share their research on how customer satisfaction affects... Apogee Jan 31, 2019 ####           Subscribe and Stay Up To Date [![brillion-logo-rgb-rev](https://info.brillion.ai/hubfs/brillion-logo-rgb-rev.png)](https://brillion.ai) 100 Crescent Centre Pkwy Suite 450 Atlanta, GA 30084 [tel:800-811-0883/](tel:800-811-0883/) [Phone: 800.811.0883](tel:800-811-0883/) Email: info@brillion.ai © 2021 Apogee - All Rights Reserved. [Privacy Policy | Terms of Use](https://www.apogee.net)